E
Empathy with boundaries
We listen to understand, not to extract. We practice consent and clarity—before, during, and after an interview.
Canada-wide mission
Our Story, Mission, and Canadian Focus
We elevate story interviewing across provinces and territories with ethics-first training crafted for podcasts, newsrooms, independent creators, and classrooms.
Mission
Our mission is to professionalize story interviewing in Canada through practice-first methods, ethical frameworks, and mentorship. We turn curiosity into craft—balancing preparation with presence, empathy with rigour, and voice with verification.
- 1 Ethics-first: consent, context, and care for sources.
- 2 Canadian-aware: regional nuance, bilingual realities, and Indigenous sovereignty.
- 3 Practice-led: reps, feedback, and reflection with real-world simulations.
10+
Provinces reached
1,800+
Learners coached
Canadian Focus
From the North to the Atlantic and Pacific, our curriculum reflects Canada’s pluralism: urban and rural, English and French, settler and Indigenous, legacy media and independent creators.
- Bilingual delivery
- EN / FR
- Formats
- Podcast, Radio, Print, Digital
- Scholarships
- Equity-first seats
- Place-based
- Local stories, national standards
Our Story
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2017
Beginnings in campus studios
We started as a peer-led skills group, practicing cold opens, follow-ups, and active listening at university radio stations.
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2019
Ethics framework, first cohort
We formalized consent, context, and harm minimization, building a feedback loop with mentors across Canadian newsrooms.
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2021
Remote labs, national reach
We built remote interview labs with real-time critique—expanding to community stations and independent podcasters coast to coast.
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Today
Practice-first academy
We operate as a practice-first academy with Canadian-led instructors and a growing alumni network shaping compelling, ethical stories.
Team Values
Built for Canadian storytellers
R
Rigour over rush
Verification, context, and fairness are habits. We build them into our process so speed never trumps accuracy.
P
Practice relentlessly
Reps matter. We record, review, and refine—with supportive critique and measurable goals in each session.
I
Inclusion by design
We design accessible rooms and curricula with multilingual support and equitable participation.
C
Context is care
Every interview lives inside history, geography, and power. We name it, not skirt it.
S
Safety and dignity
We protect sources and learners, setting clear boundaries, off-record rules, and debrief rituals.
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Connect with the Academy
Have questions about our mission, values, or cohorts? Reach out—we respond within 2 business days.